RAW Superdrink is the isotonic drink for cyclists
Cycling is one of RAW Superdrink’s favorite sports, for many reasons. The epic and beauty that is associated with cycling from its very beginnings is one of them, the effort and self-improvement that are also in the cycling DNA is another. Professional cyclists are perhaps the only sportspeople that everyone encourages non-stop (although the truth is that this has not always been the case, but that’s another story…). Amateurs have come to understand that the effort that cyclists put in is so great that everyone deserves to be applauded. Today, true fans have no “rival” cyclists: all cyclists have earned the right to be encouraged. To get on a bike and start pedaling your way to becoming a professional requires so much sacrifice that it’s almost hard to imagine. Staying professional is a kind of madness that is not at all transitory. Miguel Indurain, the great myth among Spanish cyclists, and one of the greatest cyclists of all time, said that he had come “very far in suffering”, and we suppose that, at least in part, that is what he meant: every season of a professional cyclist is full of moments when the cyclist must overcome the idea of giving up. In reality, every season is exactly that: the denial of an idea: that of giving up. What is the point of continuing to pedal when you can’t take it anymore, when it seems that you don’t have an ounce of strength left? That is the suffering that Miguel Indurain, with a brilliant economy of words, referred to. Cycling is, above all, a conversation with oneself. And this is only its psychological aspect.
The physiological issue is almost as hard as the mental aspect of cycling. Like all long-distance sports, road cycling (especially) but also mountain biking requires a very demanding and planned training routine. To sum up: the human body is not exactly designed to get on a little bike and start pedaling for, say, 200 kilometers. Every detail matters when it comes to preparing for seasons when you end up riding more than 15,000 kilometers. That’s why, for RAW Superdrink, cycling audiences are extremely important. We know that cyclists push their bodies to the limit, and that they have to take care of every detail, from the load and intensity of training, to feeding and recovery. Everything that surrounds a cyclist’s life has to be extremely planned. Including unhealthy food in a cyclist’s diet, with a highly demanding body, is a mistake in the short, medium and long term. Isotonic mainstrem drinks (with added sugars and artificial ingredients) cannot provide a good answer to what cyclists really need.
A cyclist’s diet must be based on organic ingredients, full of fibre, vitamins and minerals. In this sense, RAW Superdrink is the right answer. We only include organic ingredients, 100% natural, in each of our drinks. For long-distance sportspeople, such as cyclists, this fact is absolutely differential. RAW Superdrink contains a high number of electrolytes that help athletes recover the mineral salts they lose through sweat and also provides an extra boost of vitamins. That is why we are the first completely organic sports drink in the world and number one in our category.
The electrolyte balance achieved by consuming an organic isotonic drink such as RAW Superdrink is very beneficial, especially for cyclists: during effort it helps them to improve their performance and in the recovery phase (which is simply as important as training) it helps them to optimize every minute of rest. The difference between RAW Superdrink and other types of isotonic drinks lies in the use of completely organic ingredients: superfruits that provide a lot of minerals and vitamins, baobab or organic sea salt, to give just a few examples. What do we get out of all this? We manage to recharge your electrolytes (calcium, magnesium, potassium, sodium…) without filling you up with stimulants or sugar: in a completely natural way.
It is important to point out that water alone is not enough to recover the electrolytes we lose when we do sport (and even less when we do a sport like cycling!) We are not saying that you don’t drink water. What we are saying is that we need to rely on intelligent and adequate nutrition and hydration to be able to recover the mineral salts and electrolytes that we leave behind on the road with each pedal stroke. RAW Superdrink is the best option to complete your training and improve your recovery, especially for long-distance athletes and cyclists.
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