Girl Power as a starting point
In the search for well-being through sport and eating habits initiated by Nike with the Upgrade Yourself project, RAW Superdrink is a key player in educating women to join the project in a comprehensive improvement of their lifestyle.
RAW Superdrink and Nike have wanted to go beyond the simple sport with Upgrade Yourself, aware that although most sports centres have taken care of the factors that have to do with training, including well-planned training routines and innovation in machinery and exercises, to date there has also been a lack of a true vocation of integral improvement in the life habits of the women who come to do their exercises.
It is not difficult to find vending machines in many gyms with artificial drinks with high sugar content and synthetic ingredients that are not recommended in the diet of any athletes (and anyone, really). This is one of the reasons why Nike has positively valued the inclusion of RAW Superdrink, the first completely healthy sports drink, in its Upgrade Yourself project. Without a doubt, it’s a good way to point out that nutrition is as important as the sport itself, and that healthy and functional nutrition is your best ally to feel really good inside and out.
6 muses to inspire you
Joining the Upgrade Yourself project will help you face 2020 with healthy living habits. To do so, we have 6 real muses who will propose three quite different but totally complementary sports objectives: mobility, resistance and strength. By including these 6 profiles in the Upgrade Yourself project, we show that any girl can start doing sport and that anyone can feel identified. As sportsmen and women and as people, we all have strengths and weaknesses. Points where we can improve. But it doesn’t matter, RAW Superdrink and Upgrade Yourself by Nike are about that too: about boosting our strengths and improving our weaknesses, also about getting to know and value ourselves positively.
In these 6 profiles, we highlight three personal trainers, a coach who will act as general coordinator and two more coaches for special classes. But what are the names behind Upgrade Yourself? To get better, we will have the help of Paula Butragueño, in the role of coach, and 3 personal trainers (Anna Pérez for strength; Mireia Borras for mobility and Judit Abarca for endurance). In addition, Mimi Albero and Ares Aixalà will be in charge of leading the special classes.
The Upgrade Yourself trainers will face each week a topic that will help them to improve, and they will do it together with you, to grow together. It will be a total of 8 weeks in which you will discover a more fun and efficient way of doing sport, which optimizes your time and your results and which covers a lot of different but intensely related disciplines: fitness, motivation, nutrition, running, recovery (very important for us), yoga, HIT.
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