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Sugar in drinks and sweeteners

Did you know that we are genetically engineered to be sugar addicts? We will explain this in more detail throughout this article, but sugar in beverages is not a random thing and seeks the addiction of its consumers at the expense of their health. With marketing strategies, they have come to sell us that are comparable to fruits with less sugar. It is very important to know what to eat before training.

The food industry changed dramatically in the 1970s when the abuse of sugar in food products began in the United States after the government banned saturated fats due to health problems and obesity in the country. At that time the door was opened to a new drug. The producers replaced the taste of the banned saturated fats with processed sugar. Over the years, soft drink brands have created products with sweeteners saying that they are non-fattening drinks. We will explain the reality later.

When you drink sugar, your brain activates the same rewards as when you finish exercising. The difference is that you receive this reward much more quickly and effortlessly. Such is the addiction that it creates, that in the United States, each person went from drinking an average of 40 liters of soft drinks per year in 1950, to more than 190 liters each person in the year 2000.

How much sugar does a 33cl drink contain? (the usual can):

Pineapple nectar: 17g of sugar
Isotonic drink: 26g of sugar
Coke: 35g of sugar
Chocolate shake: 40g of sugar
Lemon soda: 42g of sugar
Pineapple juice: 42g of sugar
We encourage you to try measuring this at home. Take a soup spoon and calculate that each time you fill it with sugar it is 4 g. Now pour the amount of sugar in spoons that you take when you drink one of those cans. Are you surprised? You’ll even find it hard to mix with water.

What is the maximum amount of sugar recommended by the WHO?

Sugar should not account for more than 10% of the calories a person takes in. If you are able to reduce your sugar intake to 5%, it will have health benefits.

Put in a way that you can understand. An adult who consumes 2,000 calories a day should have no more than 25 grams of sugar, which is equivalent to 6 lumps. How much sugar do you consume a day? You’ve probably been surprised by this fact. A higher consumption directly affects your health.

Lemon & lima

Mandarine & mango

Strawberry & mint

Blueberry & Acai

The Low-Calorie Drink Myth: Sweetened Soda

Our bodies are not designed to detect the calories in liquids, and even less so if they contain sugar. In addition, these sugar-laden sodas reduce satiety by making you eat more food than your body needs (study).

Because of the warning about excessive sugar consumption, major manufacturers have chosen to replace this component with sweeteners. It is true that drinks with sugar are not good, but replacing it with artificial sweeteners does not solve the problem.

Each artificial sweetener can be up to 150 times sweeter than sugar itself, causing our sweetness threshold to change. This affects the way we eat and the WHO (World Health Organization) has warned that since the 1970s, obesity has tripled. This fact makes it comparable to a worldwide epidemic. Our palate needs to adapt to the real taste of the food little by little, since sweeteners have made us get used to an unrealistic taste in food. When we encounter real food, it is not as juicy and we end up eating more than we need to cover the sensation of satiety.

sugar in drinks
There is a direct relationship between healthy or unhealthy living habits and their relationship to sweetened beverages. Several studies have shown that sweetened beverages influence the increased risk of dementia or stroke. Interestingly, this correlation of stroke risk does not exist between excessive sugar intake. Drinks with sweetener and “zero calorie drinks” change our behaviour towards food, consuming more calories “because I have already had a light drink”. They can also affect the metabolism by increasing the risk of diabetes, mellitus, dental fractures and cavities, and obesity. Artificial sweeteners cause the body to secrete more insulin, increasing blood glucose. This makes you hungrier.

coca cola zero fattening


What can we do about “sugar-free” soft drinks?

We must consume less sugar or sweetener little by little. Then we will taste the food again and enjoy the real food. Although it is almost impossible to make all sugar or sweetener disappear from a healthy diet, it is important to keep it to a minimum. If you are wondering: Which soda has less sugar? We can tell you: None.

Diseases associated with sugary drinks

Type 2 diabetes

Cases of diabetes mellitus have increased by 400% in the last 30 years. This disease occurs when the pancreas produces little or no insulin.

Cardiovascular diseases

It’s obvious, but drinking sugary drinks affects your heart. This is the leading cause of death worldwide.

Metabolic syndrome

These are excess fat, high blood pressure, dyslipidemia and insulin resistance. This disease is a sum of biochemical, physiological and metabolic factors that will make you more prone to cardiovascular arrest or type 2 diabetes mellitus.

how much sugar the drinks contain

Tooth decay

It may be obvious, but many forget that too much sugar gives you a lot of tickets to tooth decay. According to a study that followed several adults over a 4-year period, those who drank one or more sugar-containing beverages had 30% more cavities than those who did not.

This is exacerbated in children, as many parents give their children supposedly healthy juices and smoothies that are totally saturated with sugar.


The best way to increase uric acid concentrations in the blood is to build up an excess of fructose, which is a monosaccharide that results after sucrose is digested. Sugared drinks, make your body concentrate a large amount of fruit. That’s why studies like this one have linked the habit of drinking sugary drinks to gout and hyperuricemia.


Yes, sugary drinks reduce fertility. For women up to 25% and for men 33% less fertility. This study was made on 3828 women and 1045 men, where they explained their lifestyle and diet, being the sugary drinks one of the sections to cover.


The quality of the skin is significantly worsened by sugary drinks and the consumption of ultraprocessed products. An antioxidant diet with fruits like acai can bring about an improvement in the skin. We are one of the few brands of soft drinks without added sugar. The explanation is that the excess of sugar in the blood, produces AGEs or advanced glycation products. These AGEs negatively affect the proteins in our body, such as elastin in the dermis or collagen.

sugary drinks

Sugary drinks kill

The problem is that the population does not know or is not aware of it. You can see in schools, nursing homes or hospitals, stalls and machines that give quick access to these products.

More than 655,000 deaths worldwide can be attributed to the consumption of sugar-sweetened beverages, resulting from diseases caused by the consumption of these drinks. In countries such as Mexico, six out of every 10 deaths of children under 45 are attributed to excessive sugar consumption from beverages.

Most of the sugar consumed in our country is due to sugary drinks.

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