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Alpine chooses RAW as their official beverage

Alpine Cars is much more than the story of a brand; it is the story of the passion of its founder and the history that is yet to be built.

Alpine was founded in 1955 by Jean Rédélé, a young car enthusiast whose favourite racing terrain, the Alps, inspired the name of the brand. Linked to Renault from the very beginning, as Alpine cars were sold at its dealerships, the brand has enjoyed many successes since the first A 106 model.

In the 1970s, Alpine reached the pinnacle of rally racing with its victories in the Monte Carlo Rally (1971 and 1973), becoming the first car manufacturer to be crowned world rally champion.

Alpine is a sporty brand with speed in its identity. All of its cars are proof of this with prototypes both in rallies and endurance races around the world such as the 24h of Le Mans, the most important race for sports cars.

Now, Alpine is once again making history with its participation in the Formula 1 World Championship under the name Alpine F1Team, with RAW as its official organic beverage supplier. We are joining a cutting-edge and innovative brand that is committed to bring the first organic drink to this exciting sport.

We are very proud of being part of Alpine's history!


"WE ARE EXCITED ABOUT THE PRODUCT ITSELF: IT IS UNIQUE IN THE MARKET AS IT USES ALL-NATURAL AND ORGANIC INGREDIENTS TO DELIVER HIGH-LEVEL PERFORMANCE. BUT ALSO REMARKABLE ITS COMMITMENT TO SUSTAINABLE AND RESPONSIBLE PRODUCTION TO MAKE HIGH QUALITY NUTRITION AVAILABLE TO ALL. SPORTSMANSHIP, PASSION, COMPETITIVENESS AND SUSTAINABILITY ARE JUST SOME OF THE SHARED VALUES ON WHICH THIS UNION HAS BEEN BUILT AND WE LOOK FORWARD TO SEEING MANY BENEFITS TOGETHER. ANTOINE MAGNAN, DIRECTOR OF STRATEGIC PARTNERSHIPS"



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