At just 10 years old, Jordi Sala already stands out as a biker and as a creator of digital content, thanks to his talent and charisma.

The young Catalan cyclist has a great technical ability that allows him to compete at the highest level and is considered a cycling prodigy, with a special talent for impossible climbs. His track record in Bike Trial speaks for itself: World Champion in 2022, European Champion in 2021 and 2022, and Spanish Champion in 2020 and 2021.

He also combines his life as a biker with the creation of content for his social networks, where he already has more than 200,000 followers between Instagram and YouTube, with videos that have exceeded eight million views.

Why RAW?
Jordi joins the RAW family because it is the most recommended isotonic drink for children. An organic drink, with no added sugars or artificial ingredients, which makes it the best option for getting back on your feet after a tough training session or one of your challenges. In addition, Jordi and RAW share the same values of courage, leadership and environmental sustainability, as well as the same passion for creating transgressive content.